About us
Athlete-Driven Worldwide is a global sports marketing and partnership firm built by veteran leaders who’ve spent decades shaping the biggest moments in professional sports. We connect leagues, teams, athletes, and brands through powerful, data-informed storytelling and partnerships that perform on the world’s biggest stages.
We’re not consultants, we’re the architects. We’re stakeholders from the beginning to the end, and true extensions of our clients, embedded in every facet of the deal. From strategy and negotiation to activation, we lead the full lifecycle of partnerships across leagues like the NBA and NFL.
Our market intelligence gives clients a unique edge: identifying breakout teams and athletes before they win, positioning brands to ride the wave of success from the start.
Every collaboration is delivered through a white-glove, full-service approach—strategic, creative, and results-driven. From concept to championship stage, Athlete-Driven Worldwide delivers measurable ROI, brand elevation, and long-term equity.
Autodesk - ”Building The Next Legacy” custom feature w/ New England Patriots
Our Unique Approach
At Athlete-Driven, experience doesn’t just meet execution—it defines it. Our veteran leadership team has shaped the business of sports from every angle, having led high-profile partnerships across the NFL and NBA’s governing bodies and championship-winning organizations. With a pedigree built at industry powerhouses like CBS Sports, MSG, Excel Sports Management, and Roc Nation, we bring insider expertise and proven results to every engagement.
We don’t just know the game—we’ve lived it, built it, and transformed it from the inside out. Backed by a world-class network and deep industry relationships, we turn access into advantage and partnerships into platforms for lasting impact.
At Athlete-Driven, we’re not just moving alongside the game—we’re redefining sports partnerships with industry leaders who Outwork, Outthink and Outperform daily.
Hola Prime - Karl-Anthony Towns “Speed is Success”
Elevate Your Story With Us
Partnering with Athlete-Driven Worldwide means unlocking a powerhouse of creativity, strategy, and storytelling excellence. Our in-house production teams in Los Angeles and New York City are among the industry’s best—award-winning creators who have produced iconic campaigns alongside global superstars and world-class brands.
From Jay-Z, Beyoncé, and Rihanna to Tom Brady, Serena Williams, Jayson Tatum, Saquon Barkley, David Ortiz, George Kittle, and Keegan Bradley, our team has crafted stories that capture the spirit of sport and culture. We’ve partnered with leading brands like Nike, Zenni, Autodesk, Polestar, Verizon, Hisense, McDonald’s, and many more—delivering breakthrough creative seen on HBO Max, Netflix, NFL on CBS, NBA on TNT, Fox Sports, NBC Sports, and ESPN.
Our track record is unmatched. We don’t just tell stories—we build moments that move audiences, amplify brands, and define eras. With Athlete-Driven Worldwide, your story isn’t just told—it’s elevated.
“Athlete-Driven Worldwide has a relentless desire to walk through walls for their clients. They consistently follow through for Hisense, and they would be my first call when it comes to talent, production and sports media. They simply think better than most when it comes to making ideas a reality for clients.”
— Kelley Zhou, Director of Brand Marketing | Hisense
Meet the Team
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Chris Lobono
CEO / Co-Founder / Head of Partnerships
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Alex Kaplan
Co-Founder
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Devin Chanda
Co-Founder / Creative Director
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John Taylor "J.T."
SVP, Sponsorships
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Lisa McGuire
VP, Media
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Shane Doherty
SR Director, Brand Marketing & Partnerships
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Christina Milano-Damaskos
Board Of Directors / Chief Property Strategy Lead
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Danielle Korenkov
SR Account Executive