OUR APPROACH & EXPERTISE
Hisense - TNT Inside The NBA “Brand In-Studio Integration”
Game-Changing Sports Media & Brand Integration
At A-DW, we create dynamic media partnerships and authentic product integrations that dominate the screen. Our veteran in-house media team has spent decades building national and global alliances with the world’s most powerful sports rights holders and broadcast partners — including CBS Sports, NFL on CBS, NBA on NBC, ESPN, Fox Sports, Paramount+, Netflix, Amazon Prime Video, and Hulu.
Armed with exclusive “house rates” and long-standing relationships, we negotiate from a position of strength — delivering unmatched access, influence, and value. From celebrity endorsements to strategic product placements, every partnership we craft is bespoke, high-energy, and built to elevate brands where audiences are most passionate — in the heart of the action.
The result? Comprehensive, high-impact media partnerships that don’t just appear on screen — they own it.
Strategic Property Deal-Making & Management
At A-DW, we don’t just negotiate partnerships — we see success before it happens. Our veteran team uses deep market intelligence and decades of insider experience to identify and secure multi-year, championship-caliber partnerships across the NFL, NBA, PGA, and the world’s most prestigious leagues and governing bodies.
We align our clients with winning organizations before the trophies are lifted, leveraging data, instinct, and relationships to anticipate the next big moment. Every partnership is fully bespoke and meticulously activated — from co-branded campaigns that fuse our clients with the iconic marks and moments of elite teams, to fan-forward experiences that drive brand lift, recall, and credibility on both national and global stages.
The result? Powerful, performance-driven partnerships that connect brands to the energy, passion, and prestige of championship sports — long before the final whistle.
Autodesk - Official Design & Make Platform of the New England Patriots
Hisense - Bam Adebayo “Undercover Bam”
High Profile Athlete Partnerships & Talent Strategy
At A-DW, we don’t just sign talent — we curate perfect partnerships between brands and athletes whose passions, personalities, and values align seamlessly with your brand’s ethos and objectives.
No other sports marketing firm is as adept at blending comedic, culturally relevant creativity with authentic athlete storytelling. Our team continues to raise the bar, bringing together globally recognized sports icons and fresh creative concepts that strike the perfect balance between humor and humanity.
From campaign ideation to execution, A-DW delivers athlete ambassador programs that don’t just feature talent
— they ignite emotion, drive memorability, and create moments that live far beyond the campaign itself. When comedy meets credibility, and athletic excellence meets authentic storytelling, your brand doesn’t just connect — it stands out.
Innovative Concept Development & Creation
At A-DW, we turn bold ideas into unforgettable stories. Our New York City and Los Angeles–based production teams bring together award-winning directors, visionary creatives, and best-in-class storytellers to craft campaigns that move culture and captivate audiences.
From concept to screen, we handle every element — storytelling, talent integration, media, and property alignment— ensuring every production is seamless, strategic, and stunning. Backed by deep creative roots and long-standing relationships across Hollywood and the entertainment industry, our teams have produced work seen on Netflix, HBO Max, Prime Video, and more.
We’ve collaborated with global icons like Serena Williams, Jayson Tatum, and Rihanna, creating dynamic, high-energy content that doesn’t just tell a story — it defines a moment.
Nike - Kevin Durant x Jaden McDaniels “I Got Next”
Service Credit Union - Defending New Englands Heroes
Athlete-Driven Cause Marketing Partnerships
At A-DW, sports marketing with a cause is not a tagline — it’s our legacy. For decades, we’ve helped athletes use their platform to champion causes that are deeply personal to them, creating authentic intersections between their passions and the brands they represent.
Our approach goes beyond visibility — we design initiatives that deliver tangible, lasting impact. From life-saving cancer screenings for first responders, police, and firefighters, to financial wellness programs, to providing youth sports equipment for underserved communities, we create programs that matter, resonate, and endure.
By aligning athletes, brands, and communities, we craft powerful narratives that inspire action, drive meaningful change, and leave a measurable mark on lives. With A-DW, cause marketing is strategic, heartfelt, and built to create real-world results — impact that defines our work.
“Athlete-Driven capitalized on their industry wide sports marketing expertise to create a national broadcast integration campaign for their NBA league partner client that helped their brand shine. They showed their knowledge by weaving an integrated strategy across our various platforms which included in-game broadcast, global courtside signage, social media customization, and a special live in-studio integration. The results simply made the campaign stand out.”
— Senior Vice President, NBA League Broadcast Partner