OUR PLAYBOOK
Property Deal-Making
& Management
AUTODESK: Official Design & Make Platform of the New England Patriots
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We know how to spot a win before it happens. Our team at A-DW uses years of experience, real market insight, and strong league relationships to secure multi-year partnerships across the NFL, NBA, PGA, and other top-tier organizations.
We align brands with teams and properties on the rise, often before the spotlight hits. From co-branded campaigns tied to iconic franchises to fan-driven experiences that create real momentum, every partnership is built with purpose and executed with precision.
The outcome: performance-driven partnerships that connect brands to the energy and credibility of championship sports, long before the final whistle.
Sports Media &
Brand Integration
HISENSE: Brand In-Studio Integration with TNT & B/R On Inside The NBA
We create media partnerships and product integrations that actually stand out. Our A-DW in-house team has spent years working alongside major sports rights holders and broadcast partners like CBS Sports, NFL on CBS, NBA on NBC, ESPN, Fox Sports, Paramount+, Netflix, Amazon Prime Video, and Hulu. We know how to make brands show up the right way on the biggest stages.
With long-standing relationships and exclusive house rates, we negotiate real value and open doors others can’t. From celebrity endorsements to strategic product placements, every partnership we build is custom and designed to elevate brands right in the heart of the action, where fans care most.
The result? High-impact deals that make brands impossible to miss.
Athlete Partnerships & Talent Strategy
HISENSE: “Undercover Bam” with Bam Adebayo
We pair brands with athletes whose values, personality, and passions naturally align.
At A-DW, we excel at blending comedic, culturally relevant creativity with authentic athlete storytelling. By bringing together global sports icons and sharp creative ideas, we build campaigns that feel human and memorable.
From concept to launch, our athlete ambassador programs spark emotion and create impact that lasts well beyond the campaign.
Concept Development
& Creation
NIKE x KEVIN DURANT: “I Got Next” with Jaden McDaniels
We turn bold ideas into unforgettable stories. Our New York and Los Angeles teams bring together award-winning directors, visionary creatives, and top storytellers to craft campaigns that move culture and captivate audiences.
From concept to screen, we manage every detail, including storytelling, talent, media, and property alignment, ensuring every production feels seamless and impactful. With deep creative roots and long-standing connections in the entertainment industry, our work has appeared on Netflix, HBO Max, Prime Video, and more.
We’ve partnered with global icons like Serena Williams, Jayson Tatum, and Rihanna, creating high-energy content that doesn’t just tell a story, it defines the moment.
Cause Marketing Partnerships
SERVICE CREDIT UNION: “73 Reasons” with Charlie McAvoy
Sports marketing with a cause is our legacy. Season after season, we’ve helped athletes use their platforms to champion causes that matter to them, creating authentic connections between their passions and the brands they represent.
At A-DW, we focus on impact, not just visibility. From life-saving cancer screenings for first responders to financial wellness programs and youth sports equipment for underserved communities, we build initiatives that resonate and endure.
By bringing athletes, brands, and communities together, we tell stories that inspire action and drive real change. With A-DW, cause marketing is strategic, heartfelt, and built to leave a lasting mark.