The future of marketing is built
on sports integration.

Athlete-Driven turns partnerships into platforms.

We build unique embedded, business-backed brand partnerships within sports teams, leagues, and athlete ecosystems by weaving a brand’s product and services into the fabric of sports organizations. We amplify them through world-class storytelling—across creative strategy, tailored media-buying, talent procurement, and production. Brands see direct ROI. Sports entities see operational innovation and growth.

From gameplan to
game-changer, every partnership starts with a play.

  • You know that athlete who won’t quit, even after multiple championships? That’s Athlete-Driven Worldwide. We Outwork the competition to help partners cut through, engage fans, and drive ROI. From exclusive partnerships to athlete-led strategies, our veteran team brings campaigns to life by consistently Outworking the rest.

  • Knowing the next play before it’s called is how we Outthink the competition. We lead with original thinking and set the standard others follow. Through authentic partnerships and bold, purpose-driven strategy from the start, we create new opportunities for our clients, blazing trails and staying one step ahead.

  • Winning isn’t enough. We raise the bar to Outperform expectations every time. By pairing smart strategy with flawless execution, we deliver true cultural impact atop financial ROI—from NFL partnerships with championship winning organizations to break-out A-list talent.

Our Playbook

  • Property Deal-Making & Management

  • Sports Media-Buying

  • Athlete Partnerships & Talent Strategy

  • Creative Strategy & Creative Direction

  • Cause-Marketing Partnerships

Choose Your Play

Our Partnerships In The News

What Others Say About Us

  • “Athlete-Driven Worldwide, the Patriots, and the Kraft Group came together around a shared vision for innovation, long‑term infrastructure, and meaningful operational impact. As conversations progressed, it became clear that Autodesk’s ‘Design & Make’ capabilities aligned perfectly with where our organization is headed. Through this collaboration, the Patriots became the first team in the NFL to introduce a ‘Design & Make’ designation—an evolution made possible by the authentic integration of Autodesk and our construction team. This partnership goes well beyond a traditional sponsorship. It’s a fully integrated relationship that supports how we design, build, and operate our facilities while elevating the overall experience for our fans.”

    — Brian Oates, Executive Director of Corporate Sales | New England Patriots

  • “Athlete-Driven has been a forward-thinking partner to the Cleveland Browns and a true leader in sports partnerships. They’ve played a critical role in positioning us for the future with Autodesk as we build the new Huntington Bank Field, the new home of the Cleveland Browns. Through this partnership, our historic franchise will become the first team in NFL history to design and build its stadium entirely within a fully digital environment. Athlete-Driven helped bring this opportunity to life, setting a new standard for modern NFL stadium development and team partnerships.”

    — Sean Othen, VP of Partnerships | Cleveland Browns

  • “What sets Athlete-Driven apart is their dedication and commitment to the clients’ success, evident in the personalized attention and innovative solutions they offer at every stage.”

    — Veronica Alcaro, VP Brand | Zenni

  • “Athlete-Driven Worldwide is a true extension of Autodesk, helping us build original B2B2C partnerships across iconic NFL franchises and global sports."

    — Sid Haksar, Vice-President, Head of Construction Strategy and Partnerships | Autodesk

  • “Athlete-Driven Worldwide was the perfect partner. Their talent insight and speed to market helped identify Karl-Anthony Towns ahead of the Knicks’ playoff run, and choosing A-DW as our North American sports agency gave Hola Prime a competitive edge with authentic, high-impact execution.”

    — Himanshu Chandel, Marketing Director | Hola Prime

  • "Through their deep connections and attention to detail, we've been able to identify our biggest opportunities and make them happen. Athlete-Driven has become an extension of our team, and we wouldn’t work on sports partnerships with anyone else.”

    — Tyler Kuhn, VP, Marketing & Digital Strategy | Service Credit Union

  • “What makes Athlete-Driven Worldwide such great partners is that they truly listen. They understand our goals and find creative ways to bring them to life, on brand and on budget. They’ve become an extension of our marketing team.”

    — Janel Thomas, Chief Marketing Officer, SVP | Avidia Bank

  • “Athlete Driven Worldwide never stops thinking outside the box when it comes to activating Zenni’s partnership with the San Francisco 49ers. Their creativity, attention to detail, and expert media negotiation deliver can’t-miss moments every time."

    — Veronica Alcaro, VP Brand | Zenni

  • “Athlete-Driven Worldwide has a relentless desire to walk through walls for their clients. They consistently follow through for Hisense, and they would be my first call when it comes to talent, production and sports media. They simply think better than most when it comes to making ideas a reality for clients.”

    — Kelley Zhou, Director of Brand Marketing | Hisense

  • “Athlete-Driven leveraged their sports marketing expertise to create a standout national broadcast campaign for their NBA partner, seamlessly integrating in-game broadcast, global courtside signage, social media, and a live in-studio activation.”

    — Senior Vice President | NBA League Broadcast Partner

Spotlight: Featured Success Stories

  • Autodesk x New England Patriots

    OFFICIAL DESIGN & MAKE PLATFORM OF THE CLEVELAND BROWNS

    Learn more »

  • Autodesk x Cleveland Browns

    OFFICIAL DESIGN & MAKE PLATFORM OF THE NEW ENGLAND PATRIOTS

    Learn more »

  • Avidia Bank x Patrice Bergeron

    HAT TRICK CHECKING / ASSISTS FOR KIDS

    Learn more »

  • Hola Prime x Karl-Anthony Towns

    SPEED IS SUCCESS

    Learn more »

  • Hisense X Bam Adebayo

    UNDERCOVER BAM

    Learn more »

  • Zenni x San Francisco 49ers

    SAN FRANCISCO 49ERS TEAM PARTNERSHIP ACTIVATION

    Learn more »

View all campaigns

Our Valued Partners