Athlete-Driven Leads Landmark Multi-Year Partnership

Athlete-Driven Worldwide brokered and leads the ongoing execution of a multi-year partnership between Autodesk and the six-time Super Bowl Champion New England Patriots — naming Autodesk the team’s Official Design & Make Platform.

This first-of-its-kind collaboration goes beyond traditional sports marketing. By integrating Autodesk Construction Cloud directly into the Kraft Group’s operations, the partnership unites innovation, infrastructure, and brand storytelling in one authentic, long-term relationship.

Press Release on BusinessWire

Partnership Highlights

• Official Design & Make Platform: Autodesk becomes the Patriots’ official innovation partner across football operations, stadium upgrades, and real estate development.

• Autodesk Construction Cloud in Action: Supporting major projects including:

  • The new Patriots Training Center

  • Stadium upgrades

  • Long-term Kraft Group developments across Foxborough

• Integrated Media Presence:

  • Dynamic LED corner end zone signage visible at all Patriots home games at Gillette Stadium

  • Weekly digital content series, “Building the Next Legacy,” on Patriots.com, Patriots mobile app, and social channels

  • Inclusion in Patriots-owned content platforms, including Forged in Foxborough

Authentic Partnership, Real Impact

Unlike standard sponsorships, Athlete-Driven helped create a working partnership where Autodesk tools and technology actively power the Patriots’ ecosystem — from facilities and operations to media and fan engagement.

This authentic integration demonstrates Autodesk’s value beyond logo visibility:

• Helping the Patriots and Kraft Group streamline construction and operations

• Bringing innovation to football operations and infrastructure

• Building a digital foundation for the next generation of facilities, fans, and community impact

Athlete-Driven’s Role

Athlete-Driven Worldwide served as strategy lead and agency of record, managing the negotiation, activation, and long-term implementation of this landmark partnership. By leveraging our deep relationships with NFL teams and executives, we were able to design a collaboration that delivers for both sides — Autodesk as a global leader in design and make technology, and the Patriots as one of the most innovative sports franchises in the world.