Official Design & Make Platform: Autodesk becomes the Patriots’ official innovation partner across football operations, stadium upgrades, and real estate development.

Autodesk Construction Cloud in Action: Supporting major projects including:

• The new Patriots Training Center

• Stadium upgrades

• Long-term Kraft Group developments across Foxborough

Integrated Media Presence:

• Dynamic LED corner end zone signage visible at all Patriots home games at Gillette Stadium

• Weekly digital content series, Building the Next Legacy, on Patriots.com, Patriots mobile app, and social channels

• Inclusion in Patriots-owned content platforms, including Forged in Foxborough

Summary

The partnership marks a significant shift toward embracing modern technology within the league, and the first ever design tech team deal, demonstrating how Athlete-Driven is opening up new lanes and opportunities for its partners.

By integrating Autodesk's design and construction tools, the Patriots will enhance both their physical infrastructure and the fan experience. 

The collaboration also highlights a broader trend in sports toward data-driven decision-making, with Autodesk’s software enabling advanced analytics on and off the field.

This innovative partnership provides a competitive edge to both Autodesk and the Patriots, who are optimizing operations and creating fan-centered digital experiences, with Athlete-Driven ultimately helping form new partnerships that are reshaping how NFL organizations function and engage with their audiences.

Unlike standard sponsorships, Athlete-Driven helped create a working partnership where Autodesk tools and technology actively power the Patriots’ ecosystem — from facilities and operations to media and fan engagement.

This authentic integration demonstrates Autodesk’s value beyond logo visibility:

• Helping the Patriots and Kraft Group streamline construction and operations

• Bringing innovation to football operations and infrastructure

• Building a digital foundation for the next generation of facilities, fans, and community impact

To bring authenticity to the partnership, Athlete-Driven led the procurement of Patriots quarterback Josh Dobbs. A former engineering major at Tennessee and NASA intern, Dobbs brings a genuine connection to Autodesk’s mission. His passion for engineering, design, and construction makes him the perfect ambassador to tell the story of how innovation drives both the Patriots’ future and Autodesk’s global impact.

As a player spokesperson and ambassador, Dobbs is authentically learning how Autodesk technology is at the forefront of rebuilding communities — from helping Los Angeles heal and recover after devastating wildfires to driving innovation at Autodesk’s Boston Technology Center. By weaving together stories from both coasts, Dobbs demonstrates how Autodesk is not only powering infrastructure for the Patriots and the Kraft Group, but also delivering real impact in communities nationwide.

Athlete-Driven activates the partnership across Patriots owned and operated platforms, ensuring the story of innovation reaches fans where they engage most:

• Forged in Foxborough on the Patriots’ YouTube channel

• Patriots Unfiltered on Apple Podcasts

• Original team content showcasing how Autodesk and the Patriots are “building the next legacy” together — on and off the field.

Patriots Radio Network

Athlete-Driven activates the partnership on the official flagship station of the New England Patriots - 98.5 The Sports Hub, ensuring the story of innovation reaches an estimated 1M people across New England on the 33-station Radio Network.

This partnership is executed through a strategic radio plan that features :30 pre/in/post-game commercials, billboards, live reads, and a custom pre-game feature with Scott Zolak, Patriots Radio Network broadcaster/98.5 The Sports Hub on-air talent.

Design Today’s Game Plan - Set the Scene with Zo

• Live pre-game feature with Scott Zolak

• “From skyscrapers to stadiums, design and build anything with Autodesk, the Official Design & Make Platform of the New England Patriots.”

Athlete-Driven spearheaded the PR rollout across Business Wire and national publications, securing visibility in leading outlets. We partnered with SponsorUnited, the authority in sports partnerships, to highlight the collaboration to their 23,000+ LinkedIn members. Amplification extended across Patriots and Kraft Group channels, ensuring national reach and industry-wide awareness.

Athlete-Driven led all production efforts across Boston and Los Angeles, with support from our LA and Boston-based teams. We produced storytelling content highlighting Autodesk’s impact — from helping Los Angeles heal and rebuild after wildfires through Autodesk Construction Cloud to educating local residents on design and construction innovation, while also showcasing the Boston Technology Center as a hub of future-forward creativity. Central to this was incorporating Patriots quarterback Josh Dobbs as the face of Autodesk’s Make It Heal campaign.