Campaign Overview
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Team Partnership
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B2B Integration
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Talent Procurement
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Team O&O Media
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Radio Network
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PR
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Production
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Official Design & Make Platform: Autodesk becomes the Patriots’ official innovation partner across football operations, stadium upgrades, and real estate development.
Autodesk Construction Cloud in Action: Supporting major projects including:
The new Patriots Training Center
Stadium upgrades
Long-term Kraft Group developments across Foxborough
Integrated Media Presence:
Dynamic LED corner end zone and south end zone signage visible at all Patriots home games at Gillette Stadium
Weekly digital content series, Building the Next Legacy, on Patriots.com, Patriots mobile app, and social channels
Inclusion in Patriots-owned content platforms, including Forged in Foxborough
Summary
The partnership marks a significant shift toward embracing modern technology within the league, and the first ever design tech team deal, demonstrating how Athlete-Driven is opening up new lanes and opportunities for its partners.
By integrating Autodesk's design and construction tools, the Patriots will enhance both their physical infrastructure and the fan experience.
The collaboration also highlights a broader trend in sports toward data-driven decision-making, with Autodesk’s software enabling advanced analytics on and off the field.
This innovative partnership provides a competitive edge to both Autodesk and the Patriots, who are optimizing operations and creating fan-centered digital experiences, with Athlete-Driven ultimately helping form new partnerships that are reshaping how NFL organizations function and engage with their audiences.
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Unlike standard sponsorships, Athlete-Driven helped create a working partnership where Autodesk tools and technology actively power the Patriots’ ecosystem — from facilities and operations to media and fan engagement.
This authentic integration demonstrates Autodesk’s value beyond logo visibility:
Helping the Patriots and Kraft Group streamline construction and operations
Bringing innovation to football operations and infrastructure
Building a digital foundation for the next generation of facilities, fans, and community impact
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To bring authenticity to the partnership, Athlete-Driven led the procurement of Patriots quarterback Josh Dobbs. A former engineering major at Tennessee and NASA intern, Dobbs brings a genuine connection to Autodesk’s mission. His passion for engineering, design, and construction makes him the perfect ambassador to tell the story of how innovation drives both the Patriots’ future and Autodesk’s global impact.
As a player spokesperson and ambassador, Dobbs is authentically learning how Autodesk technology is at the forefront of rebuilding communities — from helping Los Angeles heal and recover after devastating wildfires to driving innovation at Autodesk’s Boston Technology Center. By weaving together stories from both coasts, Dobbs demonstrates how Autodesk is not only powering infrastructure for the Patriots and the Kraft Group, but also delivering real impact in communities nationwide. -
Athlete-Driven activates the partnership across Patriots owned and operated platforms, ensuring the story of innovation reaches fans where they engage most:
Forged in Foxborough on the Patriots’ YouTube channel
Patriots Unfiltered on Apple Podcasts
Original team content showcasing how Autodesk and the Patriots are “building the next legacy” together — on and off the field.
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Patriots Radio Network
Athlete-Driven activates the partnership on the official flagship station of the New England Patriots - 98.5 The Sports Hub, ensuring the story of innovation reaches an estimated 1M people across New England on the 33-station Radio Network.
This partnership is executed through a strategic radio plan that features :30 pre/in/post-game commercials, billboards, live reads, and a custom pre-game feature with Scott Zolak, Patriots Radio Network broadcaster/98.5 The Sports Hub on-air talent.
Design Today’s Game Plan - Set the Scene with Zo
Live pre-game feature with Scott Zolak
“From skyscrapers to stadiums, design and build anything with Autodesk, the Official Design & Make Platform of the New England Patriots.”
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Athlete-Driven spearheaded the PR rollout across Business Wire and national publications, securing visibility in leading outlets. We partnered with SponsorUnited, the authority in sports partnerships, to highlight the collaboration to their 23,000+ LinkedIn members. Amplification extended across Patriots and Kraft Group channels, ensuring national reach and industry-wide awareness.
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Athlete-Driven led all production efforts across Boston and Los Angeles, with support from our LA and Boston-based teams. We produced storytelling content highlighting Autodesk’s impact — from helping Los Angeles heal and rebuild after wildfires through Autodesk Construction Cloud to educating local residents on design and construction innovation, while also showcasing the Boston Technology Center as a hub of future-forward creativity. Central to this was incorporating Patriots quarterback Josh Dobbs as the face of Autodesk’s Make It Heal campaign.
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At Athlete-Driven, we don’t just follow trends, we anticipate them.
When we saw the momentum building around the New England Patriots, we knew something big was coming. Recognizing the team’s resurgence, we identified a unique window to position Autodesk at the forefront of innovation in professional sports.
The result? A first-of-its-kind Design & Make partnership with an NFL team — launched right as the Patriots began their next chapter and started building the next legacy.
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We helped Autodesk tap into a story that connects on-field performance with off-field vision, capturing what it really means to “Build the Next Legacy.”
Our creative and media teams brought the partnership to life through content that resonates with fans, aligns with Autodesk’s brand values, and capitalizes on the Patriots’ winning trajectory.
This wasn’t just great timing - it was a smart play, built on insight and strategy.
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This partnership is a clear example of how Athlete-Driven:
Spots competitive and cultural momentum before it peaks.
Connects brands with the right teams, at the right time.
Delivers creative that blends innovation with passion.
We don’t just tell great stories, we help brands show up in the right ones.
“SUCCESS BUILT ON TRUST – BANKING BUILT ON SERVICE”
WITH KEEGAN BRADLEY
Campaign Overview
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Partnership Strategy
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Talent
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Production
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Media
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ROI & Measurability
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News & PR
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Community
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Athlete-Driven partnered with Service Credit Union to fuse the regional identity of a New England credit union with a New England-born athlete whose story naturally aligns with community, trust, and service.
Emphasized the cultural and geographic fit: Keegan Bradley is a Vermont native with strong ties to the region.
Positioned Service Credit Union as a brand that reflects Keegan’s values of loyalty, leadership, and local service.
Aimed to elevate the brand not through standard financial messaging, but through authentic storytelling rooted in region and relationship.
Built the foundation to emotionally engage small business owners, service members, and community stakeholders.
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Athlete-Driven, working in partnership with our client Service Credit Union, identified mutual interest in Keegan Bradley and, through our findings, uncovered that he was available in the financial category. After previous partnerships in the space, we seized this open opportunity and capitalized on it in a major way.
Athlete-Driven recognized, negotiated, and activated a partnership that maximized exposure and strategic timing.
Selected Keegan Bradley for his integrity, New England identity, and ability to personify Service Credit Union’s mission.
Brokered a multi-year, high-value agreement ahead of Keegan’s defining 2025 season—enabling the brand to ride the wave of his performance.
Negotiated a clause that required Keegan Bradley to don the Service Credit Union logo in all on-camera, personal appearances — ensuring consistent earned media and visibility.
The Service Credit Union logo, sewn into Keegan Bradley’s collar, appeared frequently in national television coverage (including tournament broadcasts, interviews, and press events), especially during his wins at The Travelers Championship and The BMW Championship.
Extended visibility via Keegan’s cameo on Apple TV’s Stick (Marc Maron & Owen Wilson), where the logo was prominently visible.
Exemplified Athlete-Driven’s capacity to spot rising athlete narratives and secure brand partners early in their ascension.
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The creative direction emphasized stories of trust, community, and the bond between people who rely on one another.
Developed a narrative drawing parallels between Keegan Bradley’s relationship with his caddy and the bond Service Credit Union has with its members.
Positioned Keegan Bradley as a representative of community, service, and reliability — maintaining consistency with his personal brand.
Produced emotionally rich visuals and brand-driven content highlighting the meaning of service, the New England connection, and why Keegan chose this partnership.
Ensured that every piece of content — long-form, short-form, behind-the-scenes — aligned with the core brand and campaign message.
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Athlete-Driven executed a cross-channel media plan combining national reach with regional authenticity.
Broadcast coverage on NBC Sports, ESPN, and live PGA Tour events — ensuring broad visibility.
Integrated 30-second commercial spots developed by Athlete-Driven, woven into live tournament telecasts and broadcast breaks.
Developed social media storytelling campaigns that highlighted Keegan Bradley’s journey, his reason for partnering with Service Credit Union, and what “service” means to him as a New England native.
Activated content across broadcast, digital, and social, maintaining consistent brand presence across touchpoints.
Worked closely with Service Credit Union’s internal team to ensure media messaging aligned with brand objectives and local market relevancy.
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The campaign delivered strong returns in visibility, brand equity, and audience engagement.
Service Credit Union logo visibility reached millions through national tournament broadcast exposure and interview coverage.
The partnership reinforced Service Credit Union’s positioning in business banking and community-first financial services.
Earned media value was amplified through consistent on-camera brand placement and performance-driven narrative.
Strengthened emotional connection and trust among target audiences throughout New England and beyond.
Demonstrated Athlete-Driven’s consistent ability to anticipate market moments, structure high-impact athlete-brand alignments, and deliver measurable outcomes.
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This partnership also secured strong press coverage, amplifying awareness and credibility beyond sports audiences.
Featured article: “Golfer Keegan Bradley Partners with Service Credit Union” on Retail Banker International (Retail Banker International coverage).
The announcement generated additional local, regional, and financial industry press, expanding reach into banking and business media circles.
Media placements helped validate the partnership’s legitimacy and enhanced the brand’s storytelling momentum.
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Service Credit Union hosted their annual golf tournament at Portsmouth Country Club honoring service members.
“Athlete Driven Worldwide never stops thinking outside the box when it comes to activating Zenni’s partnership with the San Francisco 49ers. Their creativity, attention to detail, and expert media negotiation deliver can’t-miss moments every time. With veteran leadership and a turnkey in-house team that operates as a true extension of ours, their deep industry relationships turn big ideas into reality — and we continue to see the benefits season after season.”
— Veronica Alcaro, VP Brand | Zenni
Campaign Overview
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Team Partnership Activation
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Media
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Product Integration
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Management & ROI
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Athlete-Driven Worldwide ideated and developed a comprehensive strategy for Zenni to activate its official San Francisco 49ers team partnership through multiple touchpoints — integrating players, coaches, and fan-facing content from Monday through Sunday.
While NFL games are played once a week, fans engage every day — and Athlete-Driven Worldwide's veteran in-house media team understands how to weave that story throughout the week to continuously activate the media partnership. This approach keeps Zenni top-of-mind through consistent storytelling, engagement, and authentic 49ers alignment unlike anyone else in the category.
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Through rights-holder media, Athlete-Driven Worldwide struck high-level negotiations and strategic deals with FOX KTVU / FOX Sports App and NBC Sports Bay Area, targeting streaming and broadcast audiences for George and Claire Kittle’s endorsement of Zenni and The Kittle Collection.
The FOX KTVU and FOX Sports App integrations delivered premium exposure through local news and sports programming, reaching the Bay Area’s dedicated football and lifestyle audiences.
The NBC Sports Bay Area partnership included:
Entitlement of The Game Plan program.
Integration with 49ers Head Coach Kyle Shanahan’s weekly press conference, including on-screen Zenni graphics and presenting sponsorship.
“Must-See Moment of the Game” — game footage presented by Zenni, the official eyewear of the San Francisco 49ers.
“Must-See Matchup” social content distributed across NBC Sports owned and operated digital channels.
Weekly sit-downs with head coach Kyle Shanahan addressing team updates and football operations — presented by Zenni.
Sunday Night Football 15- and 30-second integrated media placements on NBC Sports.
A bespoke feature segment titled Field Vision Presented by Zenni, highlighting player performance through the lens of The Kittle Collection.
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Athlete-Driven Worldwide executed seamless product integration across broadcast and lifestyle programming:
NBC Sports Bay Area host Carlos Ramirez wore and endorsed Zenni eyewear on-air, referencing The Kittle Collection at the top of every show.
49ers legends and analysts were also featured wearing Zenni product during studio segments and analysis shows.
On California Live, Veronica Alcaro, Head of Brand at Zenni, participated in a lifestyle feature highlighting the partnership and showcasing The Kittle Collection, which was worn by hosts across multiple episodes.
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Athlete-Driven Worldwide managed and optimized all aspects of the partnership, ensuring consistent measurement of ROI through brand lift studies and engagement tracking. The team’s veteran leadership and turnkey in-house execution operated as a true extension of Zenni’s marketing organization — delivering efficiency, creativity, and measurable results season after season.
Campaign Overview
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Team Partnership & Management
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Talent Procurement
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Media
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Partnership Management & ROI
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A-DW led & negotiated, and currently manages a multi-year official partnership between Zenni and the Boston Celtics, IP, in-arena assets.
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A-DW led multi-year partnership between Zenni and Coach Sam Cassell to activate team deal. Worked in partnership with production company on ideation and creative.
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A-DW led, negotiated, and currently manages new customized partnership between Zenni and NBC Sports Boston to activate team and talent rights.
“SPEED IS SUCCESS” WITH KARL-ANTHONY TOWNS
“Athlete-Driven Worldwide was the perfect partner. Their talent insight and speed to market were key — identifying Karl-Anthony Towns ahead of the Knicks’ playoff run elevated awareness for our U.S. launch. From strategy to production and media, A-DW delivered with precision and impact. Choosing A-DW as our North American sports agency gave Hola Prime a competitive edge — their sports expertise and cultural intelligence helped us enter the U.S. market with authenticity and scale.”
— Himanshu Chandel, Marketing Director | Hola Prime
Campaign Overview
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Talent Procurement
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Concept & Scripting
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Production
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Media
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PR
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ADW strategically hand-selected five-time NBA All-Star and New York Knicks standout Karl-Anthony Towns as Hola Prime’s brand ambassador. With exclusive global rights secured, the campaign launched just ahead of Towns’ and the Knicks’ unexpected but thrilling 2025 NBA Playoff run — significantly amplifying campaign visibility and awareness.
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Hero concept, Speed Is Success, connected the resilience of elite athletes to the real-time decisions of modern traders.
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A-DW oversaw content development and commercial spots.
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High-visibility placements across Bleacher Report (B/R), TNT, CTV, and NBA TV.
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Global press push across business and sports media. The campaign positioned Hola Prime as a trusted, fast-moving FinTech disruptor — with Karl-Anthony Towns as the embodiment of what it means to lead, adapt, and win in high-stakes moments.
“UPGRADE SEASON” WITH JAYSON TATUM
Campaign Overview
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League Partnership
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Talent Procurement
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Concept Ideation
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Production
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Athlete-Driven Activates Hisense NBA League Partnership
Athlete-Driven Worldwide created and executed a national campaign for Hisense, bringing their NBA League partnership to life with a rigged game show-style concept filmed in Hollywood. The campaign aligned perfectly with Hisense’s Upgrade Season messaging while authentically engaging NBA fans with humor, personality, and talent-driven storytelling.
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Athlete-Driven led all talent procurement and negotiation for the multi-year campaign, securing:
Jayson Tatum – NBA Champion and Celtics superstar
Richard Jefferson – NBA Champion and broadcaster, serving as host
Doug – A fan who went from the couch to in the game to compete for ultimate bragging rights
Mike Breen – Featured as a cardboard cutout cameo, adding humor and personality
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The campaign leaned into the idea that “Jayson can’t win all the time.”
The game show was purposely rigged for laughs, giving Doug — the everyday fan brought from the couch into the spotlight — the chance to outshine an NBA superstar. With Richard Jefferson guiding the humor, and Doug competing for bragging rights, fans got the satisfaction of seeing “the little guy win sometimes.”
Athlete-Driven scripted and produced the campaign, cast extras, and layered in comedic beats — including the surprise Mike Breen cutout cameo — to deliver a fun, authentic story. The campaign rolled out in 15-, 30-, and 6-second cuts, running nationally across NBA TV, ESPN, and TNT.
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From start to finish, Athlete-Driven owned the creative process:
Ideation – Built the “Jayson can’t win all the time” rigged game show concept
Scripting – Crafted humor-driven dialogue and comedic timing for all talent
Production – Filmed in Hollywood with our LA-based production team
Casting – Selected extras and brought Doug, the everyfan, from couch to competition
Post-Production – Delivered polished campaign cuts for broadcast and digital
The campaign struck the perfect balance of humor, authenticity, and entertainment, showing how Athlete-Driven transforms league rights into fan-first storytelling that elevates brand partnerships.
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As agency of record, Athlete-Driven:
Concepted, negotiated, produced, and activated the Hisense campaign end-to-end
Secured Jayson Tatum, Richard Jefferson, and all talent integrations
Worked closely with NBA League officials on campaign approvals, talent clearances, scripting, and final spot delivery across all media properties
Led media buying across NBA broadcast channels to ensure maximum visibility during the season’s biggest moments
Athlete-Driven turned Hisense’s NBA League rights into a multi-year, culturally relevant partnership that delivered national awareness and authentic fan engagement.
NBA LEAGUE PARTNERSHIP MANAGEMENT WITH JAYSON TATUM
Campaign Overview
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Talent Procurement
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Concept & Scripting
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Production
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Media
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A-DW leads all talent procurement for Hisense as their exclusive Sports AOR. A-DW leads the multi-year partnership between Hisense and Jayson Tatum. For our most recent “Win Like” campaign, A-DW secured Jayson Tatum, Richard Jefferson, and Mac McClung.
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A-DW led the “Win Like” campaign concept ideation and script writing in partnership with Hisense’s creative lead.
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A-DW led the day-of production (set design, director, etc.) and distribution with our LA-based award-winning creatives. The “Win Like” production garnered 2 new :30s and 2 new :15s for Hisense promotion.
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A-DW led and integrated a national media campaign with TNT with on-court signage, custom-branded digital highlights on B/R, an in-studio stunt with Hisense TVs during an “Inside the NBA” episode, and traditional media during the NBA Playoffs.
“I GOT NEXT” WITH KEVIN DURANT X CHET HOLMGREN
Campaign Overview
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Concept & Scripting
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Production
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Post-Production
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A-DW’s award-winning creatives led all concept ideation and finalization, script writing and production planning for the Nike x Hibbett KD 17 Campaign with Chet Holmgren.
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A-DW led all day-of production efforts from set design & creative direction, directing of shoot and organization.
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A-DW led post-production, editing, and delivery of creative for Campaign. Deliverables included: Behind the Scenes, :15 & :30 for linear, digital, and social media distribution.
BRAND IN-STUDIO INTEGRATION WITH TNT & B/R ON INSIDE THE NBA
Campaign Overview
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Broadcast
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In-Arena
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Digital / Social
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In-Studio Integration
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We negotiated for 3x the value in impressions to run our creative (:15s and :30s) across TNT within NBA Playoff games, Pre-Game, and Inside the NBA. Ads seen via TNT broadcast and those who stream TNT OTT.
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We negotiated Hisense Half-Court coutside signage during the NBA Playoff games on TNT. Hisense camera visable signage with customized graphics ran Globally for over 3 minutes during live game action on TNT. Signage seen via TNT broadcast and those who stream TNT OTT.
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We created a new social content series on B/R entitled “For the Win” to celebrate game winning moments during the NBA Playoffs, as a call back to Hisense’s For the Win creative and promotion. Hisense “For the Win” branded social posts of NBA highlights with animated graphics engaged NBA fans with Hisense call to action.
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We created a new live product integration segment during TNT’s Inside the NBA studio show, that was negotiated as part of our TNT media buy. Creating a new way to authentically weave the Hisense 100 inc ULED TV’s within the live show, with amazing results. Check it out!