“What makes Athlete-Driven Worldwide such great partners is that they truly listen. They understand our goals and creatively bring them to life, all while staying on brand and on budget. They’ve become an extension of our marketing team.”
— Janel Thomas, Chief Marketing Officer, SVP | Avidia Bank
“Hat Trick Checking” with Patrice Bergeron
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To bring Avidia Bank’s top checking features to life, Athlete-Driven Worldwide created the Hat Trick Checking concept - a simple, memorable way to highlight the account’s three big benefits while tapping into the legacy of Boston Bruins legend Patrice Bergeron. Just like a hat trick on the ice, this account delivers three powerful wins that make everyday banking easier and more rewarding.
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Get Paid Up to Two Days Early: Access your paycheck sooner with early direct deposit - giving you more flexibility and control.
Free ATMs Nationwide: Enjoy fee-free access to over 56,000 ATMs across the country through the SUM and AllPoint Networks.
No Monthly Fees. No Minimum Balance: No hoops, no hidden charges - just honest, stress-free banking.
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With Patrice as the face of the campaign, Hat Trick Checking celebrates the same reliability, consistency, and excellence he brought to Boston throughout his storied career.
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Open your account in minutes and start enjoying all three benefits today. Learn more at AvidiaBank.com/TeamBergeron.
“Assists for Kids” with Patrice Bergeron
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Every great play starts with an assist - and at Avidia Bank, that includes the ones happening far beyond the rink. Assists for Kids is our community initiative, created in partnership with Franklin Sports and Boston hockey legend Patrice Bergeron, designed to help kids across MetroWest discover the joy of play, teamwork, and financial confidence.
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For every Boston assist this season, Avidia Bank donates $75 - up to $30,000 - to fund $150 Max Savings Accounts for local kids. These accounts help families jump-start smart financial habits and give young people a stronger start as they grow.
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But the support doesn’t stop there. Our partners at Franklin Sports are joining the effort with an additional $7,000 in street hockey and youth sports gear, ensuring kids have the equipment they need to get outside, stay active, and fall in love with the game.
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In total, that’s $37,000 invested directly into our community, empowering kids to play, learn and dream big.
Assists for Kids is about giving every child the chance to develop confidence, resilience and a sense of belonging: through the game of hockey and in life.
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Learn more about how Avidia Bank and Franklin Sports are teaming up to build the next generation of great teammates at AvidiaBank.com/TeamBergeron.
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Another season, another year of our Assist For Kids program with NHL legend Patrice Bergeron. This next year, we are very excited to support youth street hockey with help from our friends at Franklin Sports! We'll donate $75 per Boston Assist, up to $30,000, and Franklin Sports will donate $7,000 in street hockey equipment. Because every kid deserves to play.