Board Of Directors / Chief Property Strategy Lead

Christina Milano-Damaskos is an accomplished sports industry executive with deep experience in sales, strategy, and marketing across top-tier sports organizations, talent agencies, and media companies. She serves on the Board of Directors and as Chief Property Strategy Lead at Athlete-Driven Worldwide, where she helps shape long-term commercial strategy, partnership structuring, and execution across the company’s growing portfolio of technology-integrated team partnerships.

In her role with Athlete-Driven, Christina works closely alongside Chris Lobono and the leadership team to advise on deal structure and partnership implementation, including complex NFL team partnerships tied to stadium development, infrastructure, and long-term operational integration. Her expertise helps ensure these partnerships are not only innovative, but commercially sound, scalable, and aligned across both brand and team stakeholders.

Christina is also the Founder & CEO of Sequel Sports & Entertainment, a consultancy focused on business-building for athletes, teams, leagues, and entertainment properties—including her strategic work with Athlete-Driven. Her career spans key roles at Madison Square Garden, Excel Sports Management, Players Media Group, and partnerships with dozens of leagues, teams, and governing bodies.

A proven dealmaker and brand builder, Christina played a leading role in securing the first-ever jersey patch partnership for the Chicago Bulls—bringing Zenni Optical (now an Athlete-Driven client) into one of the most visible sponsorship positions in sports. Her sharp commercial instincts and creative approach to property strategy continue to set her apart.

Christina’s leadership has been recognized with numerous honors, including Forbes 30 Under 30 (2018) and Sports Business Journal’s New Voices Under 30 (2019). She is widely respected for her ability to align athlete brands, sports properties, and marketers around meaningful, scalable opportunities — and for helping shape next-generation partnerships that redefine how teams, brands, and leagues collaborate.