Vice President Of Media

Lisa McGuire brings deep expertise in national sports media negotiation and strategy, serving as Athlete-Driven Worldwide’s in-house media lead and delivering clients a true competitive advantage. With over two decades of experience and long-standing national media relationships across league rights holders and major broadcast partners, Lisa delivers a distinct competitive advantage — providing brands with unparalleled access, insight, and leverage across the sports media ecosystem.

At Athlete-Driven, Lisa plays a critical role in the media strategy and execution behind the company’s NFL team partnerships, ensuring that integrated deals across stadium, team, and league platforms are fully maximized from a media perspective. Working closely with Athlete-Driven’s technology and brand clients, she structures and negotiates media that aligns with broader partnership objectives — driving measurable impact across broadcast, digital, social, CTV, and in-stadium environments.

She also oversees the rollout of Athlete-Driven’s priority technology that measures the impact of in-stadium LED signage across regional and national broadcast partners, providing clients with real-time visibility and performance insights tied directly to their team integrations.

Her ability to pair deep negotiation expertise with strategic media planning gives Athlete-Driven clients a distinct edge — effectively operating as an in-house advantage typically only available to the largest agencies. Lisa consistently unlocks premium inventory, optimizes placements across top-tier sports properties, and ensures every dollar is working harder within integrated team partnerships.

Throughout her career, Lisa has led impactful campaigns for leading organizations across retail, financial services, technology, healthcare, pharma, and entertainment. Her portfolio includes work for brands such as Autodesk, Avidbank, Jeanne D’Arc Credit Union, Wendy’s, Trader Joe’s, Foxwoods Resort Casino, Boston Children’s Hospital, Zenni Eyewear, Hola Prime, and Service Credit Union.

Lisa holds a Bachelor’s degree in Communications from the University of Pittsburgh, with a minor in Art History/Studio Arts. She resides in Providence, Rhode Island with her family.