Vice President Of Media

Lisa McGuire brings deep expertise in national sports media negotiation and strategy, helping brands navigate a complex and competitive landscape with insight and precision. As Athlete-Driven Worldwide’s in-house media expert, she delivers clients a true competitive advantage through her unparalleled knowledge of the sports media landscape and deep relationships with major networks including ESPN, CBS Sports, FOX Sports, NBC Sports, and across all professional sports rights holders.

With two decades of experience spanning broadcast, digital, social, CTV, OOH, and print, Lisa brings a sophisticated, data-driven approach to media investment that consistently maximizes value for clients. She is known for her ability to navigate the complexities of rights negotiations, optimize placements across premium sports properties, and translate her insider expertise into measurable results.

Throughout her career, Lisa has driven impactful campaigns for leading organizations across retail, financial services, tech, healthcare, pharma, and entertainment. Her portfolio includes work for brands such as Wendy’s, Trader Joe’s, Foxwoods Resort Casino, Boston Children’s Hospital, Zenni Eyewear, Hola Prime, Autodesk, and Service Credit Union. Her ability to blend sharp negotiation with creative media solutions has established her reputation as one of the most trusted voices in the industry.

Lisa holds a Bachelor’s degree in Communications from the University of Pittsburgh, with a minor in Art History/Studio Arts. She resides in Providence, RI with her family.