Senior Vice President Sponsorships

John Taylor "J.T." is the go-to phone call every client wants on speed dial. With relentless drive and uncompromising integrity, JT has built a reputation for delivering—time after time. A twenty-year accomplished sports media industry veteran and Senior Vice President at Athlete-Driven Worldwide, he leads sports partnerships, brand activation, and athlete storytelling campaigns. Widely recognized for his ability to connect athletes and brands through authentic, impactful narratives, JT has built a reputation as a leader in crafting powerful stories that resonate with fans and drive measurable business results.

JT specializes in unlocking ROI for brands by transforming league and team partnership rights into dynamic, multi-channel sports media activations. At the heart of his work are compelling cause-marketing campaigns that align athletes and brands around shared values—building community-driven initiatives that inspire fans, uplift important causes, and strengthen the bond between companies, athletes, and the audiences they serve.

He has created standout partnerships with athletes such as Stanley Cup Champion Patrice Bergeron, Boston Bruins star Charlie McAvoy, and numerous players from the Boston Celtics and the New England Patriots throughout their Super Bowl Dynasty. Leveraging his deep personal relationships with Boston’s top athletes, JT has been able to create authentic and memorable campaigns that resonate far beyond the game. He has also partnered with leading brands including Verizon, Polestar, and Service Credit Union, among others—delivering campaigns that drive brand awareness, message authenticity, and measurable business impact.

Over the course of his career, JT has expanded his influence nationally by delivering award-winning campaigns recognized by both industry peers and corporate partners. His ability to weave together athlete voices, brand stories, and community impact has made him a trusted leader in sports sponsorships and athlete-brand integration.