Senior Director Brand Marketing & Partnerships

Shane Doherty is the point person for the execution and implementation of all of Athlete-Driven Worldwide’s client partnerships—spanning comprehensive team, talent, and media relationships across the country. He works on behalf of our clients working directly across A-DW's relationships with leading sports organizations, top talent representation, and major sports media partners, ensuring flawless execution of every client partnership. His love of sports and unmatched organization are the foundation of his work, and our clients benefit time and time again from his ability to deliver with precision, accountability and impact.

A seasoned professional in sponsorship activation and creative design, Shane brings more than a decade of experience in sports media. During Boston’s championship run in the 2010s, he played a key role at CBS Sports, developing partnerships and activations that connected brands with fans during one of the most successful eras in the city’s sports history.

Shane continues to spearhead high-impact campaigns for Athlete-Driven’s blue-chip brands, seamlessly and authentically integrating them with our team, league, sports media, and athlete partners. He works with top clients such as Zenni Eyewear—leading and executing partnerships with the Boston Celtics and San Francisco 49ers—Hola Prime, overseeing national sports media and talent strategy with Knicks star Karl-Anthony Towns—Autodesk, managing team partnership with New England Patriots and it’s media activation in Gillette Stadium, on team O&O assets, and the Patriots Radio Network—Hisense, managing NBA league partnerships with talent and media activations.