Ceo / Co-Founder / Head Of Partnerships

Chris Lobono is the CEO, Co-Founder, and Head of Partnerships at Athlete-Driven Worldwide. With a career defined by originality, creative intuition, and a deep passion for his craft, Chris has built a reputation for architecting brand partnerships that are distinct, culture-driven, and strategically smart. A former executive at CBS Sports, Chris has led many award-winning campaigns for blue-chip brands, consistently delivering standout work that fuses athlete storytelling with cinematic production and high-impact media. Under his leadership, Athlete-Driven Worldwide has emerged as one of the leading creative sports marketing firms in the country.

Chris specializes in building 360-degree partnerships that connect athletes, elevated creative, integrated sports media, and strategic team alignments. His campaigns have aired during the Super Bowl, NBA Finals, World Series, and other major sports tentpoles—always grounded in best-in-class storytelling, cultural relevance, and flair inspired by his love of film and the vision of his favorite directors. Chris lives outside of Boston with his wife and two daughters. He’s an avid runner and lifelong music fan—two passions that continue to influence the creativity he brings to every project.