Ceo / Co-Founder / Head Of Partnerships

Chris Lobono is the CEO, Co-Founder, and Head of Partnerships at Athlete-Driven Worldwide. He has built the company into a leader in technology-integrated team partnerships across the NFL, working directly on the brand side with many of the world’s leading technology companies to embed their solutions into team ecosystems.

Chris partners closely with his clients to navigate, source, and create bespoke, authentic partnerships — bringing them into Athlete-Driven’s league-wide relationships to unlock opportunities that integrate both marketing and business solutions into the fabric of organizations. His partnerships have embedded his technology clients directly within full team ecosystems, unlocking Athlete-Driven’s league-wide relationships to drive innovation and growth.

Through this approach, Chris has played a critical role in positioning both brands and teams for the future. His partnerships have helped enable teams to build and renovate next-generation stadiums, including becoming some of the first in NFL history to design and construct facilities within fully digital environments. By activating globally recognized technology partners in unprecedented ways, these collaborations are setting a new standard for modern NFL stadium development, team operations, and fan engagement.

A forward-thinking dealmaker, Chris is driven by the challenge of building what hasn’t been done before — structuring innovative partnerships that redefine how brands and teams work together, while advancing how fans experience the next generation of the NFL.

Early in Athlete-Driven’s development, Chris led award-winning athlete-driven media campaigns across the NFL, NBA, and MLB, appearing on the game’s biggest stages.

He lives outside of Boston with his wife and two daughters. An avid runner and lifelong music fan, those passions continue to influence the creativity he brings to his work today.