Co-Founder

As CFO of Athlete-Driven Worldwide, Alex Kaplan leads the company’s strategy and finance operations while overseeing all business functions. With over a decade of experience guiding in-house production through his leadership at Scheme Engine, Alex brings a unique blend of financial expertise and creative production management to the role.

Based in San Francisco, Alex works across media properties, team properties, and talent, managing every stage of the contract phase through execution. His multitasking ability and analytical, thoughtful, and streamlined approach to collaboration ensure that Athlete-Driven’s partnerships deliver both operational excellence and long-term value.

In addition to his work with Athlete-Driven, Alex continues to serve as CEO of Scheme Engine, where he has led national campaigns in partnership with top brands, production teams, and creative directors. His dual expertise in business leadership and creative execution allows him to bring campaign visions together seamlessly for Athlete-Driven’s partners.