Athlete-Driven Worldwide developed a comprehensive strategy to activate Zenni’s official San Francisco 49ers partnership across multiple touchpoints, integrating players, coaches, and fan facing content throughout the week.

By extending the story beyond game day, Athlete-Driven’s veteran in-house media team kept Zenni top of mind through consistent storytelling, engagement, and authentic 49ers alignment.

Athlete-Driven Worldwide secured strategic media partnerships with FOX KTVU, the FOX Sports App, and NBC Sports Bay Area to amplify George and Claire Kittle’s endorsement of Zenni and The Kittle Collection across broadcast and streaming platforms.

FOX KTVU:

• Delivered premium exposure through local news and sports programming

• Reached Bay Area football and lifestyle audiences

• Created a custom feature entitled Field Vision: Precision Play of the Day

NBC Sports Bay Area:

• Entitlement of The Game Plan program

• Integrations within 49ers Head Coach Kyle Shanahan’s weekly press conferences

• Branded in-game and social segments

• Sunday Night Football media placements

• Field Vision Presented by Zenni: a custom feature spotlighting player performance through The Kittle Collection

• Seamless Zenni product integration across broadcast and lifestyle programming.

• NBC Sports Bay Area host Carlos Ramirez endorsed Zenni on-air, highlighting The Kittle Collection at the top of each show.

• 49ers legends and analysts wore Zenni eyewear during studio and analysis segments.

• California Live featured Zenni’s Head of Brand in a lifestyle segment, with hosts showcasing The Kittle Collection across multiple episodes.

Athlete-Driven Worldwide managed and optimized the partnership end to end, measuring ROI through brand lift studies and engagement tracking. With veteran leadership and turnkey in-house execution, the team operated as a true extension of Zenni’s marketing organization, delivering efficiency, creativity, and measurable results season after season.