“Athlete-Driven Worldwide was the perfect partner. Their talent insight and speed to market helped identify Karl-Anthony Towns ahead of the Knicks’ playoff run, and choosing A-DW as our North American sports agency gave Hola Prime a competitive edge with authentic, high-impact execution.”
— Himanshu Chandel, Marketing Director | Hola Prime
“Speed Is Success” with Karl-Anthony Towns
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Hola Prime, a global FinTech brand, entered the U.S. market for the first time and selected Athlete-Driven Worldwide as its North American sports agency of record. The goal: launch with impact, credibility, and cultural relevance.
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A-DW tapped five-time NBA All-Star Karl-Anthony Towns as Hola Prime’s global brand ambassador. The campaign launched just ahead of the New York Knicks’ unexpected 2025 NBA Playoff run, driving momentum at the perfect moment.
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End-to-End Campaign Leadership
Talent Strategy: Secured Karl-Anthony Towns with exclusive global rights
Creative Platform: Speed Is Success — elite athletic decision-making meets real-time trading
Content & Production: Commercials and digital-first assets
Media Buying: Bleacher Report, TNT, CTV, NBA TV
PR & Communications: Global sports and business media push
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Big Moments. Bigger Results.
Millions of impressions across Bleacher Report and TNT NBA streaming
5.5M+ reach via Karl-Anthony Towns’ Instagram audience
Overdelivered on guaranteed media impressions
Sponsor United “Hottest Brand” (May 2025)
Featured on Sponsor United’s LinkedIn (23K+ sports industry followers)
#11 most searched brand of the month
Coverage in Yahoo Finance and top-tier financial outlets
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Hola Prime launched in the U.S. positioned as a credible, fast-moving FinTech disruptor, with Karl-Anthony Towns embodying leadership, adaptability, and performance under pressure.