CEO / CO-FOUNDER & HEAD OF PARTNERSHIPS

Chris Lobono is the CEO, Co-Founder, and Head of Partnerships at Athlete-Driven Worldwide. With a career defined by originality, creative intuition, and a deep passion for his craft, Chris has built a reputation for architecting brand partnerships that are distinct, culture-driven, and strategically smart. A former executive at CBS Sports, Chris has led many award-winning campaigns for blue-chip brands, consistently delivering standout work that fuses athlete storytelling with cinematic production and high-impact media. Under his leadership, Athlete-Driven Worldwide has emerged as one of the leading creative sports marketing firms in the country.

Chris specializes in building 360-degree partnerships that connect athletes, elevated creative, integrated sports media, and strategic team alignments. His campaigns have aired during the Super Bowl, NBA Finals, World Series, and other major sports tentpoles—always grounded in best-in-class storytelling, cultural relevance, and flair inspired by his love of film and the vision of his favorite directors. Chris lives outside of Boston with his wife and two daughters. He’s an avid runner and lifelong music fan—two passions that continue to influence the creativity he brings to every project.

CO-FOUNDER

As CFO of Athlete-Driven Worldwide, Alex leads the company’s strategy and finance operations while overseeing all business functions. With over a decade of experience guiding in-house production through his leadership at Scheme Engine, Alex brings a unique blend of financial expertise and creative production management to the role.

Based in San Francisco, Alex works across media properties, team properties, and talent, managing every stage of the contract phase through execution. His multitasking ability and analytical, thoughtful, and streamlined approach to collaboration ensure that Athlete-Driven’s partnerships deliver both operational excellence and long-term value.

In addition to his work with Athlete-Driven, Alex continues to serve as CEO of Scheme Engine, where he has led national campaigns in partnership with top brands, production teams, and creative directors. His dual expertise in business leadership and creative execution allows him to bring campaign visions together seamlessly for Athlete-Driven’s partners.

CO-FOUNDER / CREATIVE DIRECTOR

As a Director and Executive Producer, Devin has had the pleasure of working with talented entertainers and athletes such as Beyonce, JAY-Z, Rihanna, Steph Curry, Kendrick Lamar, Drake, Jayson Tatum, Will Smith, Cara Delevingne, Cardi B, P!nk, Jourdan Dunn, Kygo, and Paul Simon. Devin’s work can be found on Netflix, HBOMax, Apple, Hulu and MTV.

SENIOR VICE PRESIDENT SPONSORSHIPS

JT is the go-to phone call every client wants on speed dial. With relentless drive and uncompromising integrity, JT has built a reputation for delivering—time after time. A twenty-year accomplished sports media industry veteran and Senior Vice President at Athlete-Driven Worldwide, he leads sports partnerships, brand activation, and athlete storytelling campaigns. Widely recognized for his ability to connect athletes and brands through authentic, impactful narratives, JT has built a reputation as a leader in crafting powerful stories that resonate with fans and drive measurable business results.

JT specializes in unlocking ROI for brands by transforming league and team partnership rights into dynamic, multi-channel sports media activations. At the heart of his work are compelling cause-marketing campaigns that align athletes and brands around shared values—building community-driven initiatives that inspire fans, uplift important causes, and strengthen the bond between companies, athletes, and the audiences they serve.

He has created standout partnerships with athletes such as Stanley Cup Champion Patrice Bergeron, Boston Bruins star Charlie McAvoy, and numerous players from the Boston Celtics and the New England Patriots throughout their Super Bowl Dynasty. Leveraging his deep personal relationships with Boston’s top athletes, JT has been able to create authentic and memorable campaigns that resonate far beyond the game. He has also partnered with leading brands including Verizon, Polestar, and Service Credit Union, among others—delivering campaigns that drive brand awareness, message authenticity, and measurable business impact.

Over the course of his career, JT has expanded his influence nationally by delivering award-winning campaigns recognized by both industry peers and corporate partners. His ability to weave together athlete voices, brand stories, and community impact has made him a trusted leader in sports sponsorships and athlete-brand integration.

SENIOR MEDIA DIRECTOR

Lisa brings deep expertise in national sports media negotiation and strategy, helping brands navigate a complex and competitive landscape with insight and precision. As Athlete-Driven Worldwide’s in-house media expert, she delivers clients a true competitive advantage through her unparalleled knowledge of the sports media landscape and deep relationships with major networks including ESPN, CBS Sports, FOX Sports, NBC Sports, and across all professional sports rights holders.

With two decades of experience spanning broadcast, digital, social, CTV, OOH, and print, Lisa brings a sophisticated, data-driven approach to media investment that consistently maximizes value for clients. She is known for her ability to navigate the complexities of rights negotiations, optimize placements across premium sports properties, and translate her insider expertise into measurable results.

Throughout her career, Lisa has driven impactful campaigns for leading organizations across retail, financial services, tech, healthcare, pharma, and entertainment. Her portfolio includes work for brands such as Wendy’s, Trader Joe’s, Foxwoods Resort Casino, Boston Children’s Hospital, Zenni Eyewear, Hola Prime, Autodesk, and Service Credit Union. Her ability to blend sharp negotiation with creative media solutions has established her reputation as one of the most trusted voices in the industry.

Lisa holds a Bachelor’s degree in Communications from the University of Pittsburgh, with a minor in Art History/Studio Arts. She resides in Providence, RI with her family.

SENIOR DIRECTOR BRAND MARKETING & PARTNERSHIPS

Shane is the point person for the execution and implementation of all of Athlete-Driven Worldwide’s client partnerships—spanning comprehensive team, talent, and media relationships across the country. He works on behalf of our clients working directly across A-DW's relationships with leading sports organizations, top talent representation, and major sports media partners, ensuring flawless execution of every client partnership. His love of sports and unmatched organization are the foundation of his work, and our clients benefit time and time again from his ability to deliver with precision, accountability and impact.

A seasoned professional in sponsorship activation and creative design, Shane brings more than a decade of experience in sports media. During Boston’s championship run in the 2010s, he played a key role at CBS Sports, developing partnerships and activations that connected brands with fans during one of the most successful eras in the city’s sports history.

Shane continues to spearhead high-impact campaigns for Athlete-Driven’s blue-chip brands, seamlessly and authentically integrating them with our team, league, sports media, and athlete partners. He works with top clients such as Zenni Eyewear—leading and executing partnerships with the Boston Celtics and San Francisco 49ers—Hola Prime, overseeing national sports media and talent strategy with Knicks star Karl-Anthony Towns—Autodesk, managing team partnership with New England Patriots and it’s media activation in Gillette Stadium, on team O&O assets, and the Patriots Radio Network—Hisense, managing NBA league partnerships with talent and media activations.

BOARD OF DIRECTORS | CHIEF PROPERTY STRATEGY LEAD

Christina Milano-Damaskos is an accomplished sports industry executive with deep experience in sales, strategy, and marketing across top-tier sports organizations, talent agencies, and media companies. She serves on the Board of Directors and as Chief Property Strategy Lead at Athlete‑Driven Worldwide, where she helps shape long-term commercial strategy and brand partnership development.

Christina is also the Founder & CEO of Sequel Sports & Entertainment, a consultancy focused on business-building for athletes, teams, leagues, and entertainment properties—including her strategic work with Athlete‑Driven. Her career spans key roles at Madison Square Garden, Excel Sports Management, Players Media Group, and partnerships with dozens of leagues, teams, and governing bodies.

A proven dealmaker and brand builder, Christina played a leading role in securing the first-ever jersey patch partnership for the iconic Chicago Bulls—bringing Zenni Optical (now an Athlete-Driven client) into one of the most visible sponsorship positions in sports. Her sharp commercial instincts and creative approach to property strategy continue to set her apart.

Christina’s leadership has been recognized with numerous honors, including Forbes 30 Under 30 (2018) and Sports Business Journal’s New Voices Under 30 (2019). She is widely respected for her ability to align athlete brands, sports properties, and marketers around meaningful, scalable business opportunities.

SENIOR ACCOUNT EXECUTIVE

Danielle Korenkov works in sales and partnerships out of Athlete‑Driven Worldwide’s New York Metropolitan region, while also supporting high‑profile sports markets across the U.S. With a deep understanding of the New York sports landscape and an uncompromising work ethic, she is known for connecting brands with culture through smart strategy, creativity, and a passion for performance.

A graduate of Northeastern University with a degree in Communications and Sports Media, Danielle grew up in a die-hard New York sports family that shaped her competitive mindset. A former competitive figure skater for 14 years and a multi-sport athlete, she brings discipline, drive, and a deep love of sports to every partnership she touches.

At ADW, Danielle works closely with league and team partners to activate athlete-driven campaigns that leverage high-profile talent, strategic storytelling, and fully integrated media activation. She is fluent in the language of sports, marketing, and culture—helping brands build partnerships that resonate authentically with fans and deliver measurable impact.

Beyond New York, Danielle contributes across Athlete‑Driven’s national portfolio to bring cross-platform campaigns to life. Her success is rooted in preparation, grit, and an innate understanding of both the sports industry and the clients she serves—always aiming to win the right way: through hard work and smart execution.