Autodesk partnered with the Cleveland Browns to power the development of the new Huntington Bank Field as the team’s Official Design and Make Platform.

Athlete-Driven Worldwide led the partnership end-to-end, originating the opportunity, negotiating a multi-year agreement, and managing the relationship across all phases. Working directly with team ownership, project architects, and contractors, Athlete-Driven secured Autodesk’s role across the full stadium lifecycle through its anticipated completion in 2029.

This collaboration represents the NFL’s first digital stadium-build partnership of its kind, positioning design and construction technology as a core pillar of how modern sports venues are imagined, built, and operated.

The Browns, one of the NFL’s most historic franchises, set out to build a next-generation stadium that honors tradition while redefining the fan experience.

The new Huntington Bank Field will be:

• The first enclosed stadium in the AFC North

• A year-round entertainment venue

• A 75,000-seat anchor for economic development in Northeast Ohio

Autodesk’s platform enables this vision by bringing together design, engineering, and construction into a unified digital ecosystem.

The Browns are deploying Autodesk Construction Cloud (ACC), part of Autodesk’s broader platform, to connect every stage of the build.

Key capabilities include:

• Real-time collaboration across all project stakeholders

• Connected data and models for faster decision-making

• Early issue detection to reduce delays and cost overruns

• Improved sustainability and construction efficiency

The result: a smarter, faster, and more predictable stadium development process.

Athlete-Driven acted as the strategic architect of the partnership:

• Identified and sourced the opportunity for Autodesk

• Negotiated league-first, multi-year partnership terms

• Secured full organizational alignment across the Browns

• Structured Autodesk’s integration across the entire stadium lifecycle

• Continue to manage and optimize the partnership globally

This marks the second NFL partnership Athlete-Driven has built and led for Autodesk.

Global Exclusivity & Designation

• Exclusive global Design & Make partnership tied to Huntington Bank Field

• Official Partner status with the Cleveland Browns

• Rights to Browns marks for co-branded campaigns and storytelling

Media & Distribution

• Team-led announcement and integrated media rollout

• Targeted digital campaigns across fan, business, and regional audiences

• Integration into Browns radio programming

Signature Content Platform: Front Office Playbook

• Chronicles the full lifecycle of the new stadium build

• Features the people, decisions, and technology behind the transformation

• Distributed globally across Autodesk and Browns channels

Autodesk branding is embedded directly into the game-day experience:

• 14 premium end zone LED placements (7 per end zone)

• Lower-bowl, broadcast-visible dynamic signage

• Full-length end zone visibility during high-impact moments

Athlete-Driven designed a suite of experiences to turn the partnership into a business platform:

• Executive hospitality tied to games and construction milestones

• “Hard Hat Huddle” networking events with Browns leadership and Autodesk clients

• Thought leadership conversations on innovation, leadership, and stadium development

Every touchpoint reinforces a single narrative:
Huntington Bank Field is being built on Autodesk, experienced live with the people building it.

This partnership sets a new benchmark for the future of sports infrastructure:

• Establishes a digital-first model for stadium development

• Expands the role of technology partners in professional sports

• Creates a scalable blueprint for future venue partnerships

Together, Autodesk, the Cleveland Browns, and Athlete-Driven are building more than a stadium, they’re building the future of how sports venues are designed, constructed, and experienced.