Football and construction have more in common than people think. Both depend on preparation, alignment, strong leadership, and disciplined execution.

• Construction: The real work starts in preconstruction. This is where teams map everything out, digitally rehearse the project, and solve problems before breaking ground.

• Football: It’s film study and practice. Teams build trust and clarity so when game day comes, everyone moves with confidence.

Athlete-Driven led the landmark partnership activation between Autodesk and Mike Vrabel, 2025 NFL Coach of the Year and head coach of the AFC Champion New England Patriots.

This activation builds on Autodesk’s multi-year partnership as the Official Design and Make Platform of the Patriots, bringing the brand to life through one of the strongest leadership stories in sports.

Coach Vrabel engineered one of the most impressive turnarounds in league history this season, leading the only team ever to win nine road games and capturing the AFC Championship on the way to Super Bowl LX.

His leadership is grounded in preparation, accountability, resilience, and a team-first culture. Like great builders, he aligns the right people around a shared vision, prepares relentlessly, and delivers under pressure.

Athlete-Driven identified the alignment early. Months ahead of the national spotlight, we recognized the momentum building around Vrabel and the Patriots and proactively led the development of this partnership.

When Coach Vrabel was named NFL Coach of the Year at NFL Honors and the Patriots punched their ticket to the Super Bowl, the timing was perfect. Athlete-Driven strategically timed the announcement to go live the next day, the Friday before the Super Bowl, maximizing both visibility and cultural relevance.

This activation highlighted our deep sports expertise and our ability to leverage major cultural moments to deliver exceptional value for our clients.

Autodesk embraced Athlete-Driven’s vision, and together we created an activation that feels authentic, timely, and performance-driven, just like the season that inspired it.

This partnership shows how Athlete-Driven brings brands, leadership, sport, and culture together in ways that are both powerful and strategic.