Zenni Optical

Official Eye Wear Partner of the San Francisco 49ers

“As the Official Eyewear of the San Francisco 49ers, Zenni was seeking a way to activate our official team relationship by connecting a player ambassador with our product. We developed a national video series with 49ers Pro Bowl tight end George Kittle which resulted in creative & compelling video content that Zenni wanted to share on the biggest stage possible during the 49ers NFC Championship & Super Bowl run from December through February.”

”This original video partnership drove new sales & new customers to Zenni, while giving us a brand new activation program for our 49ers IP team rights to reach millions of football fans across the league. The turn-key approach from idea creation to finished product allowed Zenni to actively engage the consumer during the peak of the NFL season with world-class video content. We look forward to continuing to partner with them to activate Zenni’s team relationships. Their experience connecting well-known brands with well-known athletes to engage the consumer through storytelling is unmatched.”

- Sean Pate, Brand Communications Officer, Zenni Optical

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