Overview

Athlete-Driven Worldwide (ADW) proudly leads Zenni’s media activation strategy for its Official Eyewear Partnership with the San Francisco 49ers across NBC Bay Area assets. This ongoing collaboration blends brand visibility, sports storytelling, and strategic media placement to bring Zenni’s brand to life during the NFL season.

Approach

With ADW’s leadership, Zenni has secured entitlement ownership of NBC Bay Area’s “49ers Game Plan” show, earning presenting sponsor status with:

• On-screen product placement worn by show host Carlos Ramirez

• Custom branding during 49ers Head Coach Kyle Shanahan’s weekly interview and press conference

• Consistent Zenni logo integration during pre- and post-game segments

Beyond “Game Plan,” ADW developed a comprehensive media strategy that spans:

• Sunday Night Football on NBC Sports Bay Area, including in-game commercials

• XFINITY Sports Sunday and the Must See Moment of the Game feature

• 49ers Game Plan tune-in promos with Zenni brand integration

• NFL Streaming on Peacock with featured spots such as:

  • George Kittle’s Field Vision with Zenni

  • California Live NBC: Zenni Custom Product Placement Segment

  • 49ers Game Plan Feature: Must See Matchup

  • 49ers Post Game Field Vision Feature

• Sponsored Social Content, including:

  • Field Vision Web & Social Sponsorship

  • 49ers Press Conference with Kyle Shanahan presented by Zenni

Results & Brand Impact

ADW’s strategic oversight has established Zenni as a fully integrated media presence throughout the San Francisco 49ers season broadcast ecosystem. From television to digital and social, the campaign amplifies brand affinity and retail visibility — delivering standout value across the Bay Area’s most-watched sports programming.

The campaign generates millions of impressions weekly across the San Francisco Bay Area, engaging 49ers fans from Monday through Sunday, both on game days and throughout the week, as part of a full-season narrative that runs August through January. With a focused call-to-action for fans to explore the George Kittle Collection on Zenni.com, this partnership positions Zenni as a culturally embedded, go-to brand for 49ers faithful.

Athlete-Driven Worldwide successfully negotiated substantial added value for Zenni as part of this campaign, thanks to our strong partnership and industry relationship with NBC Bay Area.