Overview

Athletes are more than what you see on the field—and no one exemplifies that better than New England Patriots quarterback and engineering major Josh Dobbs. For the past eight years, Autodesk, the global leader in design and construction software, has partnered with Athlete-Driven Worldwide (A-DW) to lead its signature initiative: Make It Real.

With storytelling at its core, the Make It Real campaign highlights the intersection of athletics and innovation. Autodesk trusts A-DW to align the passion and purpose of elite athletes with the values of Autodesk’s education team—aiming to inspire and support the next generation of engineers, designers, and tradespeople.

Approach

This partnership is a global initiative and student design challenge that awards scholarships to aspiring tradespeople preparing for the jobs of tomorrow. A former NASA intern and mechanical engineering major, Josh Dobbs brings authenticity and depth to the campaign, sharing his passion for the trades while spotlighting how Autodesk and its construction partners are driving innovation to meet environmental and industry challenges.

A-DW led the selection of Dobbs, developed the campaign’s creative direction, and executed production and media across Autodesk’s owned and operated channels. As the campaign continues to evolve, we’re currently preparing for an all-new rollout in 2025.