Athlete Driven Leads Landmark Multi-Year Partnership

Athlete Driven Worldwide brokered and leads the ongoing execution of a multi-year partnership between Autodesk and the six-time Super Bowl Champion New England Patriots — naming Autodesk the team’s Official Design & Make Platform.

This first-of-its-kind collaboration goes beyond traditional sports marketing. By integrating Autodesk Construction Cloud directly into the Kraft Group’s operations, the partnership unites innovation, infrastructure, and brand storytelling in one authentic, long-term relationship.

Partnership Highlights

• Official Design & Make Platform: Autodesk becomes the Patriots’ official innovation partner across football operations, stadium upgrades, and real estate development.

• Autodesk Construction Cloud in Action: Supporting major projects including:

  • The new Patriots Training Center

  • Stadium upgrades

  • Long-term Kraft Group developments across Foxborough

• Integrated Media Presence:

  • Dynamic LED corner end zone signage visible at all Patriots home games at Gillette Stadium

  • Weekly digital content series, “Building the Next Legacy,” on Patriots.com, Patriots mobile app, and social channels

  • Inclusion in Patriots-owned content platforms, including Forged in Foxborough

Authentic Partnership, Real Impact

Unlike standard sponsorships, Athlete Driven helped create a working partnership where Autodesk tools and technology actively power the Patriots’ ecosystem — from facilities and operations to media and fan engagement.

This authentic integration demonstrates Autodesk’s value beyond logo visibility:

• Helping the Patriots and Kraft Group streamline construction and operations

• Bringing innovation to football operations and infrastructure

• Building a digital foundation for the next generation of facilities, fans, and community impact

Athlete Driven’s Role

Athlete Driven Worldwide served as strategy lead and agency of record, managing the negotiation, activation, and long-term implementation of this landmark partnership. By leveraging our deep relationships with NFL teams and executives, we were able to design a collaboration that delivers for both sides — Autodesk as a global leader in design and make technology, and the Patriots as one of the most innovative sports franchises in the world.