Overview

Building on our legacy of leading standout campaigns on sports’ biggest stages, Athlete-Driven Worldwide (A-DW) secured a groundbreaking partnership with Hola Prime, a global FinTech brand. Hola Prime entrusted A-DW to lead their first-ever North American sports partnership and launch their brand in the U.S. market.

To headline the campaign, A-DW strategically hand selected five-time NBA All-Star and New York Knicks standout Karl-Anthony Towns as Hola Prime’s spokesperson. Using our experience in sports, we successfully negotiated exclusive global rights to the collaboration, positioning Hola Prime ahead of Towns’ and the Knicks’ remarkable run in the 2025 NBA playoffs.

Approach

As agency of record, A-DW managed and led every facet of the campaign—from talent selection and creative development to production and media buying. This included high-visibility in-game commercials across Bleacher Report (B/R), TNT, CTV, and multi-channel coverage on NBA TV. Our in-house PR team also led a global media push, securing top-tier coverage in both financial and sports media outlets.

At the heart of the campaign was a compelling narrative that drew parallels between the resilience of an elite NBA athlete and the drive of a successful trader—two forces striving to reclaim their place in the winner’s circle.