Overview

We partnered with leading TV brand Hisense to activate their Official FIFA World Cup partnership. Taking a mockumentary-style, comedic approach, we custom-built this campaign to leverage Hisense’s World Cup marks, engaging soccer and football fans across the U.S. and driving sales ahead of the global tournament.

The comedic “All In” campaign uses humor to attract new soccer fans by tapping into a U.S. sports staple: American football. Terrell Owens and Chad Johnson arrive on set expecting to promote the brand’s American football initiatives, only to discover they’ve been mistakenly booked by a new hire to promote Hisense’s soccer sponsorship. Rather than walking away disappointed, they decide to stick around—and enjoy the free TVs that come with the gig.

In collaboration with Hisense, we led all ideation, production, and campaign delivery. Featuring U.S. Men’s National Team Captain Walker Zimmerman alongside NFL legends Terrell Owens and Chad Johnson, the campaign aimed to inspire more Americans to support Team USA ahead of the FIFA World Cup Qatar.