Hisense - Inside The NBA "Brand In-Studio Integration"

Athlete-Driven Worldwide spearheaded an engaging and high-impact media campaign for our NBA partner, Hisense USA, centered around the “Win Like” initiative featuring Boston Celtics star and NBA Champion Jayson Tatum. A highlight of the campaign was a special in-studio activation during the award-winning Inside the NBA program, designed to amplify our partnership and deliver maximum visibility.

Leveraging our deep media expertise, we expanded the campaign’s reach through a unique in-studio integration and memorable product gifting to the TNT talent—resulting in unforgettable and humorous on-air moments. Beyond the studio, the campaign featured global courtside LED rotations during NBA Playoffs games, a dynamic social media segment with Bleacher Report showcasing NBA highlights, and both :15- and :30-second spots airing pre-game and in-game on NBA on TNT.